Influencer.in Price IndexEvaluate the potential cost for different types of influencer collaborations based on profile performance analytics.
*This calculator only shows results for influencers with Business or Creator accounts and is in Beta. If you have any inputs on a specific calculation, please DM us on Insta.
Please note: This is only a broad estimate based on available data and may vary significantly.
Please note: This is only a broad estimate based on available data and may vary significantly.
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Frequently Asked Questions
What will the Influencer Price Index show me?
The influencer price index is a tool that will present you with estimated commercials for the influencer’s profile. These prices are further segmented based on the percentage weights given to each deliverable as per industry standards.
I’m a brand. Can I use this to estimate how much I should pay an influencer?
This tool is a great aid in understanding how much to allocate for an influencer based on their estimated engagement and views. The brand using the projected kpis that a collaborative post would reach, will be able to approach an influencer with a fair price.
How reliable is this calculator?
The calculator is highly reliable as it analyzes the real- time data of an influencer’s profile and projects the estimated commercials based reach and engagement. The tool enables a brand/ influencer to initiate a conversation with the counterpart armed with the right set of data to fast-track collaborations.
What are the metrics that impact the cost of influencer collaborations?
Engagement rate ( which includes your views, likes and comments) and the reach impacts the cost of collaboration on Instagram. On Youtube, it is the views that majorly contribute to the prices.
How is the pricing calculated on Instagram different from that on Youtube?
Our tool for instagram is based on CPE ( cost per engagement) which includes the views , likes and comments whereas the Youtube pricing index is based on CPV ( cost per view) model.